SEMrush is a famous SEO tool used by SEO Experts worldwide.
As an SEO tool, SEMrush offers different options like website audit, keyword research, technical SEO, backlinks, content and local SEO, etc.
As I told you, this is a comprehensive SEO tool, but in SEMrush, my favorite is the keyword magic tool.
I use the keyword magic tool to find new keyword ideas and their related metrics like keyword intent, search volume, SEO difficulty, etc.
I will describe how I use the keyword magic tool to find new keyword ideas that work better from an SEO perspective.
What is Keyword Research?
Keyword research is the basic process of SEO.
In keyword research, we find the important and popular terms, words or phrases people type in search engines to get results.
It is very important to know what people search on the internet.
There are different types of searches online for different purposes.
Yes, the people’s purpose or intent is also very important.
Based on the intent, we can classify the keywords into four types
They are
- Informational
- Navigational
- Transactional
- Commercial
These classifications help us to categorize search terms and optimize content to target the proper audience.
While doing keyword research, we need to prioritize
- Search Volume of the keyword
- Intent of the keyword
- Competition of the keyword
Search Volume
How many people search for a phrase or a term online to get a particular result?
This number is important in keyword research.
If we focus on a search term people are not searching for, online is a waste of time.
So, it is better to have a decent search volume for a particular search term to get good traffic.
Intent
People have different reasons to search online.
What are the people’s reasons or intent behind a search?
They may need information or services, want to buy something online, or visit websites. These are the intent behind a search. Knowing this intent is very important in keyword research.
Competition
Once we identify the keyword or search term for our content, we need to check how competitive that keyword is from an SEO perspective.
This is a time-consuming job if we do this process separately.
Here, we need a keyword research tool that gives all these metrics and insights in a single click.
Fortunately, the Keyword Magic Tool by SEMrush is a good choice.
What are the features of the Keyword Magic Tool?
The keyword magic tool has many features.
It gives different metrics of a search term in a single click.
Search Volume of the keyword, SEO difficulty, Search intent, CPC etc.
You can filter the result by variants like Keyword intent from Very easy to hard, language, different match types, different volumes, questions, include and exclude some search terms, related search terms etc.
You can also choose your desired target location for audiences.
How to Use Keyword Magic Tool?
Log in to your SEMrush account and select the keyword Magic Tool from the right side menu.
Enter your root or seed keywords in the search box and choose the desired country. If you want to know the keyword metrics of a search term in the United States, choose United States.
Then click search.
You will get a wonderful result with a single click.
Let’s search for the term SEO
Here are the results
From these results, we can choose according to our requirements.
We can choose exact, broad, or phrase-match Keywords.
There are other filters. like
Keyword intent
- Informational
- Navigational
- Commercial
- Transactional
Keyword difficulty
- Very hard
- Hard
- Difficult
- Possible
- Easy
- Very Easy
There is an option to choose the custom range for keyword difficulty.
Search Volume
Search volume ranges are available from 1 to 100,001+. There is a custom range also.
Filers like numbers and by volume are also available.
Include/ Exclude
If you want to filter results by include and exclude some search terms, then the option is there.
How to select keywords and save them?
Use the tick mark to select the keywords and export them as CSV or Excel files. You can also copy and paste the selected keywords.
Another feature is creating keyword groups for particular results and adding keywords to those groups.
This feature helps you to create cluster topics.
Those mentioned above are the key features of the keyword magic tool.
So start keyword research with the SEMrush keyword magic tool.