Does AI Content rank on Google?
Yes. AI Content will rank on Google.
Google has mentioned its approach to AI content in an official blog.
After the emergence of Chat GPT and other AI writing tools, most writers, publishers, and SEOs are asking this question.
Google says if the content is helpful and created for people, then it will perform better in Google.
It doesn’t matter whether the content is written by humans or created by AI.
The content should have quality relevance and help people who search for useful information.
In this article, we discuss what Google says about AI content and What are the actions you need to do while creating AI content.
What is AI Content?
AI content refers to any content that was produced with the assistance of AI tools.
It could be text, pictures, videos, animations, audio, music, or any combination.
Since the advent of artificial intelligence (AI), the majority of content creators have begun utilizing AI to produce more successful work.
In the future, there will be no one to restrict or limit the use of AI.
However, when it comes to rankings, we truly do have some reservations. Can content generated by AI rank, or will Google penalize it for being there?
Let’s see what Google has to say about content related to AI.
What Google Says on AI Content?
Google rewards high-quality, helpful content however it is created.
Their ranking system is aimed at rewarding original quality content.
Then, What is quality content, according to Google?
According to Google, quality content should demonstrate the EEAT across the article.
Experience, Expertise, Authority, and Trustworthiness are the key factors Google looks at in content to check the quality of the content.
Does all AI Content Rank on Google?
Google has made it abundantly clear in a post on their official blog that they favor high-quality content that is made for people and not search engines.
Any content created with the sole intention of increasing its search engine rankings will almost certainly be penalized by Google.
Before the emergence of AI, Google had already been devoting significant focus to content.
Google has already penalized content authored by humans with the explicit intention of manipulating search engine rankings.
Google is implementing an identical policy in regards to Artificial Intelligence.
Google consistently disfavors content authored by individuals, including AI-generated content, that solely prioritizes ranking without considering other factors.
Factors that determine the quality of AI content
How to Create Quality Content Using AI
Creating high-quality content using AI takes work.
It also needs good research and effort.
As you know, AI writing tools create content based on your prompts, but you will need more than generic prompts to give you high-quality content.
Here are some tips for creating quality content using AI
- Research on the topic well
- Create a framework
- Write a proper prompt including this framework.
- Give some warm-up prompts to the AI
- Give strict instructions to avoid a generic writing style
- Give a clear idea of your customer or audience.
- Once the article is generated, read it manually
- If there is any error, give another prompt to AI based on this output
- Read the final out and edit it manually
- Add sources to support your arguments in the article
- Add additional points if you need
- Rewrite content if there are any readability issues
- Check and correct spelling mistakes and grammar.
- Rewrite Headlines, subheadings if needed
- Ask an expert to help review your content.
- Add author-name
- Internal link properly
- Add images and other audio-visual elements.
Frequently Asked Questions
Can I use AI to create content in bulk?
Creating content in bulk using AI is not a better practice. AI may need clarification on prompts and result in generic output that has no quality.
Is AI Content Againts Google search quality guideline?
No, AI content is not against Google search quality guidelines, but Google is strict on the quality of the content. If the content is high quality, it performs better.
Will AI content rank highly on Google?
Whether or not artificial intelligence is involved, higher rankings in Google will be awarded to content that is of high quality and can satisfy the requirements of users.