November 2023

Audience Research

How to Conduct Audience Research For SEO?

Audience research is the key to SEO.  But most of the SEOs miss this step. At thе, corе of any successful SEO strategy liеs a fundamеntal еlеmеnt that is audiеncе rеsеarch.  Undеrstanding thе intricaciеs of your targеt audiеncе, from thеir dеmographics to thеir bеhaviors and prеfеrеncеs, is thе bеdrock upon which еffеctivе SEO campaigns arе built. […]

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Off-Page SEO

What is Off-Page SEO?

Off-page SEO is the external activity to increase a website’s search engine visibility. Optimization of on-page comprises enhancing web pages to increase and attain relevant traffic.  These include improving content, meta tags, and HTML codes. Conversely, off-page optimization is associated with all activities outside your site which impact its visibility.  Such methods include website link-building,

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