SEO Expert in Kerala

Let me describe how I became a Freelance SEO expert in Kerala.

I’ve always been attracted to writing and reading since childhood. 

In addition to periodicals and newspapers available at home, I also went to libraries near my house. 

As time passed and reading became more online, Google search first came to my attention.

Yes, the magic of Google search really amazed me. 

Being able to have the information that we needed immediately available on the screen was quite impressive.

That curiosity led me to do more Google searches.

As I said earlier, the results of a Google search were genuinely remarkable.

At the time, I was a novice to the concept of Google. I didn’t even know that it was an engine for searching or how it functions.

Slowly, I started to be awestruck by Google since I found precise answers to what I wanted to know. 

I’d say my SEO journey begins here.

Looking to know more about search engines, my first step to learning SEO

My initial interest in search engines prompted me to conduct further investigation into the subject.

I had a few doubts about the search engine. 

How does it work? 

I could have asked all these doubts to Google itself. 

From the answers to those questions, I learned the basics of SEO.

I discovered that Google and other search engines are also available online.

Yahoo, Bing, Yandex, Duck Duck Go, Baidu, and many more.

When we look up things on Google, we know one thing: Google offers a wide array of solutions to our queries.

The answers are scattered across various sections and pages.

The answers are provided by clicking on any result and visiting the website to help us learn more. 

The webpage that gives these answers is called the SERP, a Search Engine Result Page.

I needed to understand more about SERP and keywords at that time and only had a very vague picture of how search engines answer each query.

Exploring SEO Systematically, The second step in my SEO journey

After completing my degree and Master’s degree, I worked in the media field when SEO came to me again. 

My friend’s business was in a bind at the time. I was determined to help the business somehow.

I put his company on Google My Business and started improving.

He saw numerous improvements in one month.

I was eager to know more about SEO at the time.

I came across an SEO mentor online and began studying.

His blog and course materials have helped me feel more confident initially.

In the same year, I began doing SEO for a friend’s website.

When I first started to do SEO, I began to learn more about the website.

I thoroughly learned about the structure of the site, its design, and its content.

After a year of work, many attempts and experiments made me an SEO professional.

Understanding How does SEO work

As I mentioned earlier, I started my SEO journey by analyzing SERP.

After that, I learned more about how search engines work and interact with audience queries. How do we optimize the content for the queries of the audience?

After learning the basics of SEO, I got some real insights into that.

Different users online need different types of results for their queries. 

So, an SEO expert should know the intent behind a search query; then, they can create a good content strategy for a website.

Crawlers are doing the critical jobs in an SEO process.

Crawlers or bots are the critical decision-makers in case of the quality and relevance of the webpage.

There are several factors affecting that decision; they are

• Search intent
• Quality of the content
• Relevance of the content
• Internal links and external links
• Backlinks
• UX/ UI

There are so many factors that affect search rankings. No one exactly knows about it. Google’s algorithm is just like a black box in an airplane. 

It doesn’t reveal the secret behind it.

I started building my website.

SEO is not at all a theoretical process. If we know everything about SEO and don’t apply anything practically, then there is no use.

Implementation is the core part of SEO. The best way to practice SEO is not to wait for clients. 

The client’s website is not a place for experiments.

So, I realized the need for a website to practice SEO.

I started learning WordPress.

WordPress is a CMS used to create SEO-friendly websites.

One-third of the website we see online is built with WordPress.

The knowledge in website design helps us in technical SEO.

I learned what is a webpage and how to create a webpage.

I also learned the 

• Website domain
• Hosting
• URL structure
• Website architecture
• Menus
• Links
• Pages and Posts
• Categories
• Html codes
• Plugins

Reading SEO Blogs Everyday

SEO is a continuous process, and we need to update our knowledge day by day.
The best way to keep updated is to read SEO blogs daily.
I read the blogs of Neil Patel, Brian Dean, Rand Fishkin, Alleyda Sollis, Danny Sullivan, Matt Cutts, Barry Schwartz etc.
I also followed Content Marketing Institute Hubspot Academy, Ahrefs Academy, Authority Hackers etc.
Apart from reading blogs, I watched YouTube videos and listened to podcasts.
Active participation in the global community of SEO experts and content writers gives me a different insight into SEO.
Still, I participate actively in the discussions of different SEO communities.

Beginner to SEO Professional

In the beginning, I only had my friend’s website to do SEO.

Later, I got another website of his acquaintance to do SEO.

I began to learn new things because the method of SEO frequently changed. 

The online forums, along with Facebook communities, were the main sources. 

Since 2017, I have been working on SEO more. I was an SEO consultant for niche websites like Health Care, Finance, Wellness, etc.